Failing to honor opt-out requests can have serious consequences, including:
Legal Penalties: Violating email marketing laws can result in significant fines and legal action. For instance, the CAN-SPAM Act imposes penalties of up to $43,792 per violation. Reputation Damage: Ignoring opt-out requests can harm your brand's reputation, leading to loss of customer trust and potential business opportunities. Email Deliverability Issues: Persistent sending of unwanted emails can lead to your emails being marked as spam, which can affect your overall deliverability rates.