right to opt out

How Can Recipients Opt Out?

Recipients can opt out of email communications in several ways:
Unsubscribe Links: Most commonly, recipients can click on an unsubscribe link typically found at the bottom of marketing emails. This link should direct them to a page where they can confirm their decision to opt out.
Email Reply: Some businesses allow recipients to reply to an email with a specific word or request to be unsubscribed.
Account Settings: For users with accounts on a website, they may have the option to manage their email preferences through their account settings.

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