Failing to deliver on promises can have several negative consequences:
Increased Unsubscribes: Subscribers who feel misled or undervalued are more likely to unsubscribe. Spam Complaints: If your emails do not meet expectations, they may be marked as spam, affecting your sender reputation. Decreased Engagement: Poor content or inconsistent delivery can lead to lower open and click-through rates. Damage to Brand: Trust is hard to rebuild once broken. Failing to deliver can result in long-term damage to your brand’s credibility.