Absence of a style guide can lead to various issues, such as:
Inconsistent Branding: Emails might use different colors and fonts, leading to a disjointed brand appearance. Varied Tone of Voice: Different team members might use different tones, confusing the audience about the brand’s personality. Formatting Issues: Lack of uniform formatting can make emails look unstructured and hard to read. Reduced Engagement: Inconsistency might reduce engagement rates as recipients might find the content less appealing or trustworthy.