To be transparent, marketers should disclose the following information:
1. Data Collection: Explain what data is being collected from subscribers, such as email addresses, names, and behavioral data. 2. Purpose of Data Use: Clearly outline why the data is being collected and how it will be used, whether for personalized content, promotional offers, or analytics. 3. Data Sharing: Inform subscribers if their data will be shared with third parties and for what purposes. 4. Opt-Out Options: Provide easy-to-find options for subscribers to opt-out of specific types of data collection or communication.