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What is a Bounce Rate and how is it calculated?

Bounce rate is the percentage of email messages that are not successfully delivered to the recipient's inbox. There are two types of bounces: hard bounces and soft bounces. Hard bounces occur when an email is permanently undeliverable, while soft bounces happen when an email is temporarily undeliverable. Bounce rate is calculated by dividing the number of bounced emails by the total number of emails sent.

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