What is an Ideal Flesch Reading Ease Score for Emails?
For email marketing, aim for a Flesch Reading Ease score between 60-80. This range is considered "plain English" and is easily understood by most readers. Content in this range is neither too simplistic nor overly complex, making it ideal for a wide audience. Adjusting your score within this range can depend on your specific audience. For example, B2B emails might tolerate slightly lower scores, while B2C emails should aim for the higher end.