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What is CASL and How Does It Affect Email Marketers?

Canada's Anti-Spam Legislation (CASL) is one of the strictest anti-spam laws globally. It requires businesses to obtain express consent from recipients before sending commercial electronic messages. CASL also mandates that marketers include an unsubscribe mechanism in every email and keep records of consent. Violations can lead to severe penalties, including fines up to $10 million per violation.

Frequently asked queries:

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What is CASL and How Does It Affect Email Marketers?
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