data aggregation

What is Data Aggregation?

Data aggregation refers to the process of collecting and summarizing data from multiple sources to provide a comprehensive view. In the context of email marketing, data aggregation involves gathering data from various touchpoints, such as email opens, clicks, bounces, and conversions, to understand the performance of marketing campaigns.

Frequently asked queries:

What is Data Aggregation?
Why is Data Aggregation Important in Email Marketing?
What Types of Data are Aggregated?
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