data aggregation

What Types of Data are Aggregated?

Several types of data are aggregated in email marketing, including:
Open Rates: The percentage of recipients who open the email.
Click-Through Rates: The percentage of recipients who click on links within the email.
Conversion Rates: The percentage of recipients who take a desired action after clicking through the email.
Bounce Rates: The percentage of emails that could not be delivered to the recipient's inbox.
Unsubscribe Rates: The percentage of recipients who opt-out from future emails.

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