There are several benefits of data aggregation in email marketing:
Improved Decision-Making: Aggregated data provides a holistic view, enabling better strategic decisions. Enhanced Personalization: By understanding customer behavior, marketers can create more targeted and personalized campaigns. Increased Efficiency: Automated aggregation saves time and reduces the risk of errors. Better ROI: Optimized campaigns based on aggregated data can lead to higher engagement and conversions, improving return on investment.