What is Email Deliverability and How Can It Be Improved?
Email deliverability refers to the ability of your emails to reach recipients' inboxes rather than being marked as spam. Factors affecting deliverability include the sender's reputation, email content quality, and list hygiene. To improve deliverability, maintain a healthy email list by regularly cleaning it, avoid spammy language, and ensure your ESP implements robust authentication protocols.
By mastering these technical capabilities, businesses can harness the full potential of email marketing, ensuring their messages reach the right audience at the right time with the right content.