What are the Key Metrics for Measuring Email Campaign Success?
Success in email marketing is measured by several key metrics. Open rate indicates the percentage of recipients who open your email, reflecting the effectiveness of your subject line. Click-through rate measures how many recipients clicked on links within the email, pointing to the relevance and appeal of your content. Conversion rate tracks how many recipients took the desired action, such as making a purchase. Monitoring these metrics helps refine strategies and improve future campaigns.