What is Email Segmentation and Why is it Important?
Email segmentation is the process of dividing your email list into smaller, more targeted groups based on specific criteria such as demographics, purchase history, or engagement levels. This allows marketers to send more personalized and relevant content to each segment, increasing open rates, click-through rates, and overall campaign effectiveness. Segmentation ensures that your messages resonate with the recipients, thus reducing the chances of your emails being marked as spam.