What is Marketing Automation and How Does it Integrate with Email Marketing?
Marketing automation involves using software to automate repetitive marketing tasks, including email campaigns. Tools like customer relationship management (CRM) systems and marketing automation platforms allow you to create complex workflows based on user behavior and predefined triggers. This enables you to send timely, relevant emails without manual intervention, thus enhancing efficiency and scalability. Automated email sequences can nurture leads, onboard new customers, and re-engage inactive subscribers, making your email marketing efforts more effective.