What is the Impact of a Strong Call-to-Action (CTA)?
A strong and clear call-to-action (CTA) is crucial for driving conversions. Your CTA should be easy to spot, concise, and action-oriented. Use compelling language that encourages recipients to take the desired action, whether it's making a purchase, signing up for a webinar, or downloading a resource. Multiple CTAs can be strategically placed throughout the email to guide the reader towards the conversion goal.