What is the Impact of Link Placement on Deliverability?
Excessive use of links, especially when combined with certain words, can trigger spam filters, affecting deliverability. Maintain a balance between text and links, and avoid using too many links in a single email to ensure it reaches the recipient's inbox. Ensuring that your email content is relevant and valuable can also improve deliverability rates.
In conclusion, mastering link functionality in email marketing involves understanding the balance between design, placement, tracking, and testing. By optimizing these elements, you can create more engaging and effective email campaigns that drive results and foster stronger connections with your audience.