To effectively measure the success of your email campaigns, it's important to focus on key metrics:
Open Rate: The percentage of recipients who open your email. A higher open rate indicates that your subject lines are compelling. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in the email. This metric helps gauge the effectiveness of your content and call-to-action (CTA). Bounce Rate: The percentage of emails that could not be delivered. A high bounce rate could indicate issues with your email list quality. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. This shows how well your email drives business results. Unsubscribe Rate: The percentage of recipients who opt out of your email list. Monitoring this can help identify issues with your email content or frequency.