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What Makes Good Preview Text?

Preview text should complement the subject line and provide additional information or context. It should be concise and enticing, encouraging the reader to open the email. Avoid repeating the subject line and instead use this space to expand on the subject or introduce the main benefit of opening the email.

Frequently asked queries:

What is Email Copy?
What are the Elements of Effective Email Copy?
What Makes Good Preview Text?
How to Measure the Success of Your Email Copy?
What Features Should Be Included in a Free Trial?
Why Should You Keep Sentences and Paragraphs Short?
Why is it important to test emails before sending?
How Does Mobile Affect Email Size?
When Should You Send Break Up Emails?
How to Choose the Right CDP for Your Email Marketing Needs?
How Long Should a Headline Be?
Should You Proofread Manually or Use Automated Tools?
What Types of Messages Benefit from Repetition?
How Can Content Quality Improve Engagement?
How to Incorporate Trusted Sources into Your Email Marketing Strategy?
What are the Legal and Financial Repercussions?
What Factors Affect the Cost?
What Tools Can Help Mitigate Content Mismatches?
Why Are Headers Important?
How Can Automation Enhance Retention?
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