Effective email copy includes several key elements:
Subject Line: The subject line is the first thing a recipient sees, and it must be compelling enough to prompt them to open the email. Preview Text: This is the snippet that appears next to or below the subject line in an inbox, giving additional context to the email content. Body Content: The main text of the email should be engaging and provide value to the reader. Call to Action (CTA): A clear and compelling CTA directs the reader on what to do next.