To gauge the success of her email campaigns, Jane focuses on key performance indicators (KPIs) such as:
Open Rates: The percentage of recipients who open the email. Click-Through Rates (CTR): The percentage of recipients who click on links within the email. Conversion Rates: The percentage of recipients who take the desired action, such as making a purchase. Bounce Rates: The percentage of emails that could not be delivered. Unsubscribe Rates: The percentage of recipients who opt out of the email list.