The quality of your email list is foundational to marketability. Here are a few strategies to enhance it:
Segmentation: Divide your list based on demographics, purchase behavior, and engagement levels. This allows you to tailor content to specific groups, increasing relevance and engagement. Regular Cleaning: Periodically remove inactive subscribers to maintain a healthy and engaged list. Opt-in Forms: Use compelling and strategically placed opt-in forms to capture new subscribers interested in your content.