Several key metrics should be evaluated to gauge the performance of your email marketing campaigns:
Open Rate: The percentage of recipients who open your email. A high open rate indicates that your subject lines and sender names are effective. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. This metric helps you understand the engagement level of your content. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. This metric directly measures the effectiveness of your campaign in driving outcomes. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. A high bounce rate can indicate issues with your email list quality. Unsubscribe Rate: The percentage of recipients who opted out of your email list. Monitoring this metric helps you understand if your content is relevant and valuable to your audience.