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What Metrics Should Be Included in an Email Marketing Dashboard?

The metrics you include will depend on your specific goals, but common ones include:
- Open Rate: The percentage of recipients who open your email.
- Click-Through Rate (CTR): The percentage of recipients who clicked on a link within the email.
- Conversion Rate: The percentage of recipients who completed a desired action after clicking a link.
- Bounce Rate: The percentage of emails that could not be delivered.
- Unsubscribe Rate: The percentage of recipients who unsubscribed from your mailing list.

Frequently asked queries:

What is an Email Marketing Dashboard?
Why are Dashboards Important in Email Marketing?
What Metrics Should Be Included in an Email Marketing Dashboard?
How to Set Up a Dashboard?
Can AI Help with Compliance?
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How to Enhance Brand Image Through Email Marketing?
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How to Manage Large Email Volumes?
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