The metrics you report will depend on the interests and needs of the stakeholders. However, some common email marketing metrics include:
Open Rates: Percentage of recipients who opened the email. Click-Through Rates (CTR): Percentage of recipients who clicked on a link within the email. Conversion Rates: Percentage of recipients who completed a desired action (e.g., making a purchase). Bounce Rates: Percentage of emails that were not delivered. Unsubscribe Rates: Percentage of recipients who opted out of the email list. Revenue Generated: Total revenue attributed to the email campaign.