What Metrics Should Be Tracked to Gauge the Impact on SEO?
To understand how your email marketing efforts are affecting your SEO, monitor these metrics:
Traffic Sources: Use tools like Google Analytics to track how much traffic is coming from your email campaigns. Bounce Rate: Monitor the bounce rate of visitors who arrive via email links to ensure they are engaging with your content. Conversion Rate: Track how many email subscribers are converting into customers or taking other desired actions on your site. Backlinks: Keep an eye on any backlinks generated from shared email content, as these are crucial for SEO.