Tracking the right metrics is essential to measure the success of your email campaigns. Key metrics include:
1. Open Rate: The percentage of recipients who open your emails. It indicates the effectiveness of your subject lines. 2. Click-Through Rate (CTR): The percentage of recipients who click on links within your emails. It shows how engaging your content is. 3. Conversion Rate: The percentage of recipients who take the desired action, such as signing up for a trial or making a purchase. 4. Churn Rate: The percentage of subscribers who unsubscribe over a certain period. A high churn rate may indicate that your content is not relevant or valuable to your audience. 5. Customer Lifetime Value (CLV): The total revenue generated from a customer over their entire relationship with your company.