Building an effective email list is the foundation of successful SaaS email marketing. Here are some strategies:
1. Lead Magnets: Offer valuable resources like e-books, whitepapers, or free trials in exchange for email addresses. 2. Signup Forms: Place signup forms in strategic locations on your website, such as the homepage, blog posts, and landing pages. 3. Webinars: Host webinars and collect email addresses during the registration process. 4. Integrations: Use CRM and marketing automation tools to capture leads from various touchpoints and add them to your email list.