To gauge the effectiveness of email marketing campaigns, startups should track several key metrics:
Open Rate: This indicates how well your subject lines are performing and whether your emails are reaching the right audience. Click-Through Rate (CTR): A measure of how engaging your email content is, encouraging recipients to take action. Conversion Rate: The percentage of email recipients who completed the desired action, such as making a purchase or signing up for a webinar. Bounce Rate: This highlights issues with email deliverability and list quality. Unsubscribe Rate: Monitoring this helps understand how well your content is resonating with your audience.