Email marketing remains one of the most cost-effective digital marketing strategies, offering an impressive return on investment (ROI). For startups operating on tight budgets, it provides a direct line of communication with the audience without significant financial outlay. Emails allow startups to tell their story, showcase their brand personality, and provide personalized content that resonates with their audience. Moreover, emails can be segmented, targeted, and personalized, making them a versatile tool for engaging with various customer segments.