What Metrics Should Sustainable Brands Track in Email Marketing?
Sustainable brands should focus on several key metrics to gauge the success of their email marketing efforts:
1. Open Rates: Measure how many recipients open the emails to gauge the effectiveness of subject lines and overall interest. 2. Click-Through Rates (CTR): Track how many recipients click on links within the email to assess engagement levels with the content. 3. Conversion Rates: Evaluate the percentage of subscribers who complete a desired action, such as making a purchase or signing up for a sustainability pledge. 4. Unsubscribe Rates: Monitor the rate at which subscribers opt-out to understand the relevance and frequency of the emails. 5. Engagement Metrics: Analyze metrics like time spent reading the email, social shares, and replies to measure deeper engagement.