While all metrics provide some level of insight, some are more critical than others. Here are the key metrics to focus on:
Open Rate: Indicates the percentage of recipients who opened your email. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email. Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: Shows the percentage of emails that could not be delivered. Unsubscribe Rate: Indicates the percentage of recipients who opted out of your email list.