act on insights

What Metrics Should You Focus On?

While all metrics provide some level of insight, some are more critical than others. Here are the key metrics to focus on:
Open Rate: Indicates the percentage of recipients who opened your email.
Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email.
Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase.
Bounce Rate: Shows the percentage of emails that could not be delivered.
Unsubscribe Rate: Indicates the percentage of recipients who opted out of your email list.

Frequently asked queries:

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