What Metrics Should You Focus On During Regular Scans?
While conducting regular scans, focus on the following key metrics:
Open Rate: Percentage of recipients who open your email. Click-Through Rate (CTR): Percentage of recipients who click on links within your email. Bounce Rate: Percentage of emails that couldnât be delivered. Unsubscribe Rate: Percentage of recipients who unsubscribe from your list. Spam Complaints: Number of recipients marking your email as spam.