What Metrics Should You Track for Desktop Email Performance?
To optimize your email marketing strategy for desktop users, keep an eye on these key metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that fail to reach the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt out of future emails.