What Metrics Should You Track on an SNS Dashboard?
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. - Unsubscribe Rate: The percentage of recipients who opt out of your email list. - Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase or filling out a form.