To measure the success of your email marketing campaigns, you need to track various key performance indicators (KPIs). Some essential metrics include:
1. Open Rate: The percentage of recipients who opened your email. 2. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. 3. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. 4. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. 5. Unsubscribe Rate: The percentage of recipients who opted out of your email list. 6. List Growth Rate: The rate at which your email list is growing.