be clear about goals

What are some common mistakes to avoid when setting email marketing goals?

Common mistakes when setting email marketing goals include:
1. Being too vague: Goals like "improve engagement" are not specific enough.
2. Setting unrealistic targets: Goals that are too ambitious can lead to frustration and burnout.
3. Ignoring data: Failing to use past performance data to inform your goals.
4. Not aligning with business objectives: Goals that don't support broader business aims can waste resources.
5. Neglecting the audience: Goals should always consider the needs and behaviors of your target audience.

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