What are some common mistakes to avoid when setting email marketing goals?
Common mistakes when setting email marketing goals include:
1. Being too vague: Goals like "improve engagement" are not specific enough. 2. Setting unrealistic targets: Goals that are too ambitious can lead to frustration and burnout. 3. Ignoring data: Failing to use past performance data to inform your goals. 4. Not aligning with business objectives: Goals that don't support broader business aims can waste resources. 5. Neglecting the audience: Goals should always consider the needs and behaviors of your target audience.