There are various types of goals you can set in email marketing, depending on your business objectives. Some common goals include:
1. Increasing Brand Awareness: This involves creating campaigns that introduce your brand to new audiences or reinforce your brand identity among existing subscribers. 2. Driving Sales: Campaigns designed to convert leads into customers and increase revenue. 3. Engaging Subscribers: Focusing on increasing open rates, click-through rates, and overall engagement with your emails. 4. Building Customer Loyalty: Creating campaigns that foster a deeper connection with your audience, encouraging repeat purchases and long-term loyalty. 5. Collecting Feedback: Using emails to gather insights from your audience through surveys and polls.