What Role Do Headings and Subheadings Play in SEO?
While SEO might not be the primary concern in email marketing, using relevant headings and subheadings can still benefit your campaign. Including keywords and phrases in your headings can improve the relevance of your email content, making it more likely to be flagged as important by filtering systems. Additionally, if your email content is shared online, well-structured headings and subheadings can enhance its search engine optimization.