dma email marketing code of practice

How Should Marketers Handle Personal Data?

Handling personal data responsibly is a cornerstone of the DMA Code:
Data Security: Implement robust security measures to protect personal data.
Data Minimization: Collect only the data that is necessary for the marketing purpose.
Data Accuracy: Ensure that all collected data is accurate and up-to-date.
Data Retention: Do not retain personal data longer than necessary.

Frequently asked queries:

What is the DMA Email Marketing Code of Practice?
Why is Adherence to the DMA Code Important?
What are the Key Principles of the DMA Code?
What Are the Guidelines for Email Content?
How Should Marketers Handle Personal Data?
Where Can Marketers Find More Information?
What Should You Do in the Event of a Security Breach?
Measurable: How Will You Track Progress?
How to Document Your Code Effectively?
How to Integrate External Hosting with Your Marketing Strategy?
What Are Free Tiers in Email Marketing?
What Tools Can Assist in Testing?
How to Ensure Data Security and Compliance?
What is the Spam Complaint Rate?
How Can Automation Help in Personalization?
How to Respond to a Data Breach?
What are the best practices for updating email groups?
What About the Timing of Your Emails?
What are Personalization Engines?
How to Set Up Webhooks?
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