What Role Does Automation Play in Enhanced Customer Journeys?
Automation is a critical component of enhanced customer journeys. It allows businesses to send timely, relevant messages without manual intervention. Automated workflows can be set up to trigger emails based on specific actions, such as a welcome email after sign-up, a cart abandonment reminder, or a post-purchase follow-up. Automation ensures that customers receive the right message at the right time, enhancing their overall experience.