An effective email marketing portfolio should include the following elements:
Case Studies: Detailed analyses of successful campaigns, including objectives, strategies, and outcomes. Design Samples: High-quality visual representations of your email designs. Analytics Reports: Metrics that demonstrate the performance of your campaigns, such as open rates, click-through rates, and conversion rates. Client Testimonials: Positive feedback from clients that vouch for your skills and reliability. Strategy Examples: Documentation of the strategies you employed to achieve specific goals.