Several elements should remain consistent in your emails, including:
Subject Lines: Use a recognizable format or style that subscribers can easily identify. Design and Layout: Stick to a consistent template to create a cohesive look and feel. Tone and Voice: Ensure your messaging aligns with your brand’s personality. Sending Time: Send your emails at the same time and day to set expectations. Call-to-Action (CTA): Use similar language and positioning for your CTAs to make them easily identifiable.