A comprehensive email marketing brief should include the following elements:
- Objective: Clearly define the goal of the email campaign. Is it to increase sales, drive traffic to a website, or promote a new product? - Target Audience: Specify who the email is intended for. Include details about demographics, interests, and behaviors. - Key Message: Outline the main message you want to convey. This includes the tone, style, and any specific points that need to be highlighted. - Call-to-Action (CTA): Detail the action you want the recipients to take after reading the email. It could be clicking a link, making a purchase, or subscribing to a newsletter. - Design Elements: Provide guidelines for the visual aspects of the email. This includes layout, color scheme, images, and fonts. - Timeline: Set clear deadlines for each stage of the campaign, from initial concept to final delivery. - Budget: Outline the budget for the campaign, including costs for design, development, and any other resources.