What are the Challenges of Segmentation in Email Marketing?
While segmentation can significantly enhance marketing effectiveness, it also poses several challenges, including:
Data Complexity: Managing and analyzing large volumes of data can be complex and time-consuming. Privacy Concerns: Collecting personal data must comply with regulations like GDPR and other privacy laws. Resource Allocation: Developing content for multiple segments can require substantial resources. Over-Segmentation: Creating too many segments can dilute the impact of marketing efforts and complicate execution.