What Should Be Included in a Complete Email Marketing Audit?
To avoid the pitfalls of incomplete audits, ensure that your audit covers the following areas:
Deliverability: Check your email deliverability rates to ensure your emails are reaching the inbox. Engagement Metrics: Analyze open rates, click-through rates, and conversion rates to gauge engagement levels. Content Quality: Review the quality and relevance of your email content, including subject lines and body text. Design and Layout: Assess the design and layout of your emails for responsiveness and visual appeal. Segmentation: Evaluate your segmentation strategies to ensure you are targeting the right audience. Compliance: Ensure that your emails comply with regulations such as GDPR and CAN-SPAM.