incomplete audits

What Should Be Included in a Complete Email Marketing Audit?

To avoid the pitfalls of incomplete audits, ensure that your audit covers the following areas:
Deliverability: Check your email deliverability rates to ensure your emails are reaching the inbox.
Engagement Metrics: Analyze open rates, click-through rates, and conversion rates to gauge engagement levels.
Content Quality: Review the quality and relevance of your email content, including subject lines and body text.
Design and Layout: Assess the design and layout of your emails for responsiveness and visual appeal.
Segmentation: Evaluate your segmentation strategies to ensure you are targeting the right audience.
Compliance: Ensure that your emails comply with regulations such as GDPR and CAN-SPAM.

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