Conducting an incomplete audit can lead to several negative outcomes:
Missed Opportunities: Without fully understanding your data, you may miss out on key insights that could improve your open and click-through rates. Ineffective Strategies: An incomplete audit can result in the continuation of ineffective strategies, leading to wasted resources and efforts. Poor Deliverability: Issues like poor deliverability may go unnoticed, causing your emails to end up in spam folders. Inaccurate Reporting: Partial data can lead to inaccurate reporting, which affects decision-making and future planning.