What Should Be Included in an Annual Email Marketing Plan?
An annual email marketing plan should encompass several key elements: - Goals and Objectives: Define what you aim to achieve within the year, such as growing your subscriber list, increasing open rates, or boosting sales. - Content Calendar: Plan your email content and scheduling in advance. This ensures a consistent flow of communication and helps in aligning with seasonal promotions or events. - Segmentation Strategy: Identify different customer segments and tailor your messages accordingly. This can improve engagement and conversion rates. - Performance Metrics: Establish key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to measure the effectiveness of your campaigns.