How to Measure the Success of Annual Email Marketing Campaigns?
Measuring the success of your annual email marketing campaigns involves tracking several key metrics: - Open Rates: The percentage of recipients who open your emails. - Click-Through Rates (CTR): The percentage of recipients who click on links within your emails. - Conversion Rates: The percentage of recipients who take a desired action, such as making a purchase. - Unsubscribe Rates: The percentage of recipients who opt out of your email list. - Return on Investment (ROI): Calculate the revenue generated from your email campaigns versus the cost of running them.