An effective
compliance checklist should cover various aspects of your email marketing strategy. Here are some crucial questions and answers to guide you:
1. Have You Obtained Consent?
Ensure that you have
explicit permission from your recipients before sending them emails. This is especially important under GDPR, where consent must be freely given, specific, informed, and unambiguous.
2. Are Your Emails Clearly Identifiable?
Your emails should clearly identify your business. This includes using a recognizable "From" name and providing a valid
physical address in the email footer. Misleading header information is a violation of the CAN-SPAM Act.
3. Do You Offer a Clear Opt-Out Method?
Every marketing email must include an easy and clear way for recipients to
unsubscribe or opt-out. The CAN-SPAM Act requires that this opt-out mechanism be functional for at least 30 days after the email is sent.
4. Are You Honoring Opt-Out Requests Promptly?
Ensure that opt-out requests are processed within 10 business days, as stipulated by the CAN-SPAM Act. Failing to do so can result in penalties and damage your sender reputation.
5. Is Your Content Accurate and Not Misleading?
Ensure that the
content of your emails is truthful and not misleading. False advertising can lead to severe penalties and loss of trust among your audience.
6. Are You Respecting Data Privacy?
Data privacy is crucial under regulations like GDPR. Ensure that you are transparent about how you collect, use, and store personal data. Also, implement security measures to protect this data.